Vision and Mission
Our Vision : A sustainable and rapidly growing food brand which is essentially organic and will grow on to become the world’s largest and most respected organic brand in as many countries as we launch in. We would like to be known as the one of the world’s fastest growing ‘Responsible Food Company’.
Mission : Our simple mission is to bring in a positive change in the way people eat.
We will achieve this mission through
- Education and awareness building of organic foods at large
- Ensuring our products are stringent high quality at prices comparable to non-organic foods
- Changing our priorities from ‘Profitability with Responsibility’ to ‘Responsibility with Porfitability’